Content - Keywords - Links - Meta Tags
In writing content relevance to your specifications is very significant. It is not just telling the story you like. Choosing the words that drive from the search engine is what make sense. Content associated with best keywords can easily be crawled by web spiders. It is said that the more relevant is your content the higher is your rank for those words.
Choose the best keywords. How? Think of your business specifications that best describe it. It is the definition of your actual product and services. Use those words that people may eventually use in search. We may think of this keyword research process very time consuming but crucial. Today long tail keywords are now seen in relevance than using single keyword.
One way of spreading the scope of your website is through links. Like in the real world socialization is part of your being. And in the world wide web natural links measure how reliable is your site but because of Search Engine Page Rank (SERP) competition various site owners are making link farms result to spamming.
What is meta tag? Meta tags are languages used in writing html code for specific purposes. This is behind running web pages. Meta tags should be well defined. Robot spiders has the ability to index consistent content.
